The voice of your brand starts here.

Welcome to the 6th edition of our 10-part newsletter series at ET Tech Limited, where we guide small businesses and startups step-by-step in building a professional website.

In Edition 5, we discussed website design — how to keep it clean, branded, and mobile-friendly. Now let’s dive into what your website should say and how to say it effectively.

Why Content Matters

Design draws attention — but content builds trust. Your words need to speak directly to your audience, guide them through your site, and encourage them to take action, such as contacting you or making a purchase.

Whether you're writing it yourself or hiring a copywriter, here’s how to make your message clear, convincing, and customer-focused:

🧭 Plan Your Core Pages First

Start by organizing your website around these essential pages:

Homepage – Your elevator pitch. Clearly explain who you are, what you do, and how you help.
About Us – Tell your brand story. Show your personality and credibility.
Services or Products – What do you offer? Break it down.
Contact Page – Include phone number, email, address, a contact form, and possibly a map.
Testimonials and Reviews – Build trust by letting others speak on your behalf.
Blog or News (optional) – Share updates, articles, or resources if you want long-term SEO value.

✍️ Copywriting Best Practices

✅ Write for your audience, not yourself. Use words your audience understands and cares about. Talk about benefits, not features.

✅ Keep it simple and conversational. Avoid jargon and complex sentences. Be human, be clear.

✅ Use strong CTAs (Calls-to-Action). Examples: “Get a Free Quote,” “Schedule a Call,” “Start Today”

✅ Use headings and bullets. Make content easy to scan — most people don’t read, they skim.

✅ Be specific, not generic. Instead of saying “we offer solutions,” say “we build custom e-commerce websites for small retail businesses.”

📣 Keep SEO in Mind

Optimizing your content helps your site show up in search engines:

Use relevant keywords naturally in your headings and paragraphs
Add meta titles and descriptions for each page
Use alt text for all images

Tip: Use tools like Ubersuggest or Google Keyword Planner to find the right keywords for your industry.

📌 Align Your Tone with Your Brand

Friendly? Corporate? Creative? Choose a tone and stay consistent.
Your words, like your design, should reflect your brand’s identity and values.

📝 Pro Tip: Content First, Then Design Around It

While some start with visuals, writing content first allows you to:

Map user flow
Design with purpose
Avoid filler text or lorem ipsum mistakes

✅ Final Checklist for Great Website Content

Clear and concise writing
Logical page structure
Real value to the reader
Clear CTAs
Consistent tone and branding
Optimized for SEO
Mobile-friendly formatting

🔜 Up Next:

Edition 7: Choose the Right CMS & Development Method: Should you use WordPress? Go custom? Hire a freelancer or agency? We’ll break it down.

💬 Over to You

What’s the most challenging part about writing content for your website? Drop your questions or drafts in the comments — we’d love to help you improve them!

#WebsiteContent #WebsiteCopywriting #SmallBusinessWebsite #StartupMarketing #SEO #ETTechLimited #BuildYourWebsite #Website

Create the Right Website Content & Copy

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